Education-based marketing is about teaching people about the products or services you have to offer.

In this video, Joe Polish expands on the question “Is Selling Evil?” by starting out with Dan Sullivan’s insight:

“selling is getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result”

Source:
http://ilovemarketing.com/
http://www.strategiccoach.com/about/bios.html

 

 

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