Seth Godin on Standing Out [Secrets of Success in Business]

[Secrets of Success in Business] Seth Godin on Standing Out

Can you get your idea to spread or not?

Is it remarkable? Is it worth “making a remark” about?

These are great questions to ask as you develop your marketing message
and even more importantly, your business plan.

The last thing that is needed is someone new selling
the same service or product that everyone else
in their circle is selling.

What can you add that make your experience….valuable?

“In a world of too many choices and too little time, our obvious choice is to just ignore the ordinary stuff.” Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.”

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